Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
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We have long believed that business can and should be a force for good in the world. This is even more important in today's turbulent environment. It is becoming more and more apparent that we must create an inclusive, equitable and regenerative economic system that works for everyone and protects the world we live in.
The B Corp principles in their Declaration of Independence really resonate with us:
1. That all business ought to be conducted as if people and place mattered.
2. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
3. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
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Certification is not easy and rightfully so. We went through a rigorous 10 month assessment in order to certify. First we completed the extensive online B Impact Assessment - 180 questions over five Impact Areas, including governance, workers, community, environment and customers. It takes some time to do this but is a really useful exercise. You need to score over 80 to be able to move to the next stage.
Then we had an interview to dig into all these areas in more depth. All the data we provided was then analysed by the B Corp analyst team. They sent us further questions and clarifications and eventually awarded us a score of 92.1. Cue big smiles and champagne at LAS HQ!
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Impact assessments for certified B Corps are published online on the B Corp website. We will go through a re-certification process in three years time. In the meantime we will publish our progress in an Annual Impact Report. Our first one was published in 2022 - you can read it below.
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Our annual Impact Report measures our social and environmental impact over the five Impact Areas; governance, workers, community, environment and customers. It's a great exercise for us, as a team, to lay out how we have made a positive impact over the past year but, importantly, it also focusses us on what we'd like to continue to improve going into the future.
Read the report
We are really happy with our score of 92.1 but we know we can do better. Over the next few weeks and months we will be working with our team, customers and other stakeholders to work out our social and environmental goals for the next three years and how we can embed B Corp principles further into our practices. Once these goals are formulated, we will publish them here.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Find out more
